The Model Squad

A new age boutique agency. Our inclusive divisions include men, women, commercial, plus size (curves), non-binary models and trailblazing influencers.

With 10 years experience in the industry working for top South African model agencies and managing some of the country’s most elite models, celebrities and influencers, Shadi Letoaba has come to be known as a formidable and passionate agent/booker.

After a successful working relationship with Carl Heunis (G3 Models) he now joins this new venture as lead advisor. Coming in with 45 years experience as an international model, booker and director.

Previous clients and bookings of the pair include but are not limited to DStv, Cell C, MTN, FNB, Barclays, Absa and Wonga. Leading beauty brands - Dark & Lovely, Nivea, Vaseline, Avon, Clere Radiance, Clere for Men. Clothing brands Guess, Gert Johan Coetzee, Edgars and Makro to name a few. Magazines - True Love, Destiny, Cosmopolitan, Men's Health, Your Family, Your Pregnancy, Living and Loving, People Magazine etc. Along with event and show producers SA Fashion Week, AFI, Umzingeli Productions and Vivid Luxury. Having produced and managed Miss South Africas, finalists & semi-finalists over the years Shadi and Carl have proven to be a force in pageantry as well.

We look forward to working with you, new and existing clients and models!

Shadi Letoaba